The relationship between Chemistry and commercial activities requires a diversified approach. Scientific expertise should be strictly linked with business matters. This duty is a work for a whole team of different professionals. From a general viewpoint, the “translation” of a scientific language and related concepts and knowledge into an idiom for businessmen is not simple. However, chemical innovation is a key factor for manufacturing activities. Substantially, “Business needs Science”. In particular, chemistry-related know-how can be transformed in a “Business/Chemistry”(B/C) culture: adequate training is naturally needed, but specialized chemists working in non-chemical environments can help business enterprises in different areas. This webinar aims at describing a consumer-oriented Vision for African food systems, discussing main key drivers, related problems, challenges, and possible solutions. Subsequently, the analysis of commercial and quality-related requirements on the International level will be discussed with the aim of demonstrating that Chemistry Can Ensure Authenticity and Build Trust in African Food Systems.

Prof. Dr. Salvatore Parisi, Hon Prof, PhD, PCQI, MRi, serves as Visiting Professor at Lourdes Matha Institute of Hotel Management and Catering Technology, India. He has been also Visiting Assistant Professor at the Faculty of Agricultural Technology, Al Balqa Applied University, Jordan (2018-19). Prof. Parisi has been the Series Editor for SpringerBriefs in Molecular Science: Chemistry of Foods (2013-2024), and currently has other editorial roles. Moreover, He is an associate of AOAC International, USA, serving in different roles since 2015, and also the current President-elect of AOAC Europe Section of AOAC International. Salvatore has received 12 awards and recognitions, including the AOAC Fellow Award in 2025. Moreover, the “First Parisi’s Law of Food Degradation” has been ascribed to Him, after the first definition in 2002. Finally, Prof. Parisi is a member (MRi) of the Royal Institution of Great Britain, London, UK, and a coordinator of Islington U3A, United Kingdom, since 2020.